The First Thing Great Decision Makers Do.

As a statistician, I appreciate the quote by applied statistics pioneer W. Edwards Deming, “In God we trust. All others bring data.” But as a social scientist, I’m compelled to warn you that many decision-makers chase data with too much zeal, running from ignorance but never improving their decisions. Is there a way to land in the sweet spot? There is, and it starts with one simple decision-making habit: Commit to your default decision up front.

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