Many CEOs and CHROs list “culture change” as a top priority. They know their organizations need to become more agile and adaptable to rapid transformations and they want to be able to make good decisions and execute them quickly. Furthermore, they especially want to attract and retain the biggest stars. Building and maintaining a good corporate culture is key to all these aspirations. Yet many CEOs and CHROs ignore the most important factor in building the culture they want: managers.